I conducted in-depth research on the impact of cybersecurity breaches on consumer trust, meticulously analyzing trends and patterns. Gathering data through extensive literature reviews and primary research, I developed a comprehensive case study on the Equifax data breach of 2017. This case study examines the incident’s causes, the failures in security protocols, and the far-reaching consequences for both consumers and the company. My research focuses on the shifts in consumer trust post-breach, identifying key factors influencing public perception and response to cybersecurity incidents.